On native networks the landing page decides two things: whether the campaign is approved at all, and whether cold readers turn into customers. Taboola and MediaGo both review every landing page, and most rejected native campaigns fail on the page rather than on the ad. This guide shows how to build pre-sell pages and advertorials that pass review and still convert.
Why native traffic needs a different landing page
A reader who clicks a native ad was reading an article a few seconds earlier. They did not search for your product and they are not in shopping mode. A product page built for search or retargeting traffic asks them to buy immediately, and most leave. A pre-sell page bridges the gap: it continues the story the headline started, explains the problem, introduces the product and handles the main objection before asking for the click to checkout.
What the platforms require
Taboola publishes its landing page policy, and MediaGo applies similar standards. The core requirements are:
- Clear disclosure. Promotional pages that could be mistaken for editorial content need a clear label such as "Advertorial" across the top. Sponsored articles should state the sponsor at the top.
- Identifiable advertiser. Company details and contact information must be easy to find on the page.
- Honest offers. Use "free" only with shipping costs clearly disclosed next to it. Make competitor claims only when they are easily supported.
- Real endorsements. Use genuine testimonials and disclose paid endorsements and atypical results.
- No false urgency. Avoid countdown timers, auto-updating dates and language suggesting an offer ends when it does not.
- Working, accessible pages. Links and navigation must work, and content should not sit behind registration walls or paywalls unless required.
- Video rules. Taboola asks for user-initiated audio, a mute control and a transcript for videos longer than one minute.
Health, supplements, finance and other sensitive categories have additional restrictions. Check the category policy for each platform and target country before writing the page.
A pre-sell page structure that converts
- Advertorial label and headline. The label sits at the top; the headline continues the promise of the ad.
- The problem. Two or three short paragraphs describing the situation the reader recognizes.
- Why common solutions fall short. Honest, specific, without attacking named competitors you cannot back up.
- The product as the solution. How it works, shown with real photos or short clips.
- Proof. Genuine reviews, ratings or results you can document.
- The main objection. Price, quality, shipping time or returns, answered directly.
- The offer and call to action. Clear price, shipping cost and return policy, then a button to the product page or checkout.
- Footer. Company name, address or registration details, contact email, privacy policy and terms.
Example: a pre-sell outline for an ecommerce product
Here is how the structure above looks for a fictional posture corrector sold to office workers:
- Label: "Advertorial" in a bar across the top of the page.
- Headline: "Why Desk Workers Are Switching to This Simple Posture Fix", continuing the ad headline the reader clicked.
- Problem: long hours at a laptop, shoulder tension by mid-afternoon, and stretches that are easy to forget.
- Why common fixes fall short: expensive chairs that do not change habits, and stiff braces that are uncomfortable to wear.
- Product: how the strap works, with real photos of it worn under a shirt.
- Proof: verified customer reviews with names and dates, and no invented medical claims.
- Objection: sizing and returns, answered with the actual size chart and the real return policy.
- Offer: price, shipping cost and delivery time stated plainly, then a button to the product page.
Notice what is missing: no countdown timer, no "only 3 left" banner, no before-and-after photos and no claim that the product treats a medical condition. Those are the elements most likely to get the page rejected.
A pre-launch review routine
- Read the page as a stranger: is it obvious within five seconds that this is an ad and who the seller is?
- Highlight every claim and confirm you can document it.
- Check the ad headline and image against the page: does the page deliver what the ad promised?
- Open the page on a phone, tap every link and button, and complete a test checkout or lead form.
- Confirm the pixel and server-side conversions record the test event.
Speed and mobile
Most native traffic is mobile. A page that takes several seconds to load loses many readers before they see the headline, and you still pay for the click. Compress images, avoid heavy scripts and pop-ups, and test the page on a mid-range phone over a mobile connection. Keep the call-to-action button visible without zooming.
Tracking on pre-sell funnels
Install the platform pixel on both the pre-sell page and the store, and track the final purchase or qualified lead as the main conversion. Taboola and MediaGo both support server-to-server conversions; use them alongside the pixel so conversions are not lost when cookies are blocked. Also track the click from the pre-sell page to the product page. It is the fastest early signal of whether the page is working.
Quick Checklist
- Add a clear "Advertorial" or sponsor label at the top of every pre-sell page.
- Show company name and contact details on the page and in the footer.
- Disclose shipping costs next to any "free" claim.
- Remove countdown timers, auto-updating dates and false scarcity.
- Use only genuine testimonials and disclose paid endorsements.
- Check that every link, button and form works on mobile.
- Keep the page fast on a mid-range phone and mobile connection.
- Track the purchase or qualified lead plus the pre-sell click-through.
Common Mistakes to Avoid
- Styling a sales page as a news article without any advertorial label.
- Promising results in the ad headline that the page and product cannot support.
- Hiding the price, shipping cost or return policy until checkout.
- Copying another brand's advertorial structure and claims word for word.
- Loading pop-ups or exit-intent overlays that block the content on mobile.
Frequently Asked Questions
Do I need an advertorial for native ads?
Not always, but for cold traffic to ecommerce products a pre-sell page usually converts better than sending readers straight to a product page. If you use one, it must be clearly labeled as an advertorial.
Why was my Taboola landing page rejected?
The most common reasons are missing advertorial disclosure, false urgency such as countdown timers, unsupported claims, missing company contact details and broken links. Fix the specific issue named in the rejection and resubmit.
Can I use the same landing page on Taboola and MediaGo?
Yes, if it meets both platforms' policies. Using the same page is also the best way to compare the two channels fairly; see MediaGo vs Taboola. RichMobo reviews pages before submission for both Taboola and MediaGo accounts.